“One of the key success factors of Google, Facebook, Amazon, and Apple relies in how they are packaging their marketing services and offering access to their Data through A WALLED GARDEN approach.”
Pierre de Poulpiquet - Medium
ORIGIN
Garden : late 13c. from Old North French *gardin, Old French *jardin, from Vulgar Latin *hortus gardinus “enclosed garden,” via Frankish *gardo, from Proto-Germanic *gardan- Old Saxon *gardo, Old High German *garto, German *Garten
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GARDEN IDIOMS
- lead someone up (down) the garden path = give someone misleading clues or signals (Their developer led them up the garden path and inflated his invoice).
- common-or-garden (garden-variety) = describes something of a very ordinary kind and with no special features (Being old-school, I still use a common-or-garden mobile phone).
- gardening leave = a period in which an employee does not work but continues to get paid, as before leaving or being terminated by a company (Jim’s on gardening leave right now, but I’m sure they’re going to fire him).
everything is rosy in the garden = everything is going well. Usually used in describing negative situations (The owners went on pretending that everything was rosy in the garden).
a skunk at a garden party = someone or something that is unwelcome or unpleasant (Running into my ex-husband at the conference was like encountering a skunk at a garden party)
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SYNONYMS
a walled garden, a closed platform, a closed ecosystem, a digital monopoly, vendor lock-in, proprietary lock-in, customer lock-in, golden cage
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Practice OWAD in an English conversation, say something like:
“WALLED GARDENS make it inconvenient to switch to other providers.”
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Paul Smith